Our Team

Ari Nisman

Co Founder

Ari Nisman is Co-Founder of Sponsored Tours, and also serves as President & CEO of Degy Booking International Inc., Degy Consulting Services LLC., and Degy World LLC.  Ari got bit by the music bug as a college student at the University of Michigan.  An internship with Polydor/Atlas Records and then Capitol Records as a college marketing representative set him on his track.  Ari formed his first music company (Degy Management Services) at 21 years old, when he signed the band selling out clubs and rocking the fraternity scene in Ann Arbor.  After adding more acts, landing label deals, launching sponsor campaigns, and developing artist careers, he was still missing the ability to get artists booked.  Passed over by tons of agents, he developed Degy Booking International in 2001.  Now responsible for over 3000 events a year in 30 countries around the world, Degy boasts an exclusive 100+ artist roster along with a massive talent buying division.  Degy is one of the largest buyers in the world for the US Military/Department of Defense, college campuses, corporations, minor league baseball teams, summer camps, and more.

Shawn Radley

Co Founder

Shawn Radley is Co-Founder alongside Ari of Sponsored Tours. He is a partner and lead talent buyer for Kendall Booking producing over 350 shows per year and owner of Developing Artist Management a boutique artist management and booking company. In addition he owns OnCampusText, a text messaging platform used by over 200 campuses to reach and engage their students. Starting as a stagehand at fifteen Shawn has spent the last 25+ years creating relationships and growing companies in all aspects of the music business. From college middle agent to personal management for multiple platinum artists Shawn currently buys talent for multiple venues all over the US ranging from 900 to 12,000 seats and oversees the operation of the OnCampusText platform.

Brandon Oswald

Creative Director

Brandon currently resides in the frozen tundra of Wisconsin. He received a bachelor’s degree in Marketing from Viterbo University, a private university located in La Crosse, WI. Brandon has over five years of marketing experience that began in 2016 as a Marketing Coordinator of a local satellite company while attending his early years of college. He found his love for marketing when he launched the company’s YouTube page that went from 0 to 300,000 views with the top video surpassing 85,000 views all organically. In the fall of 2017, Brandon entered the sports and entertainment industry as an intern with a summer collegiate baseball team located in La Crosse, WI. After a few seasons of baseball and achieving two promotions, Brandon was promoted to the Director of Marketing for three summer collegiate baseball teams located within the Midwest United States. In addition, Brandon designed and managed the marketing initiatives for Copeland Park & Events Center that continues to be the home of a variety of national concerts and local events. When he finds some free time, he enjoys hitting the golf course and watching football on Sundays. Brandon is also a huge Tampa Bay Buccaneers fan that dates back all the way to 2002!

Gabi Soroka


Gabi Soroka is a 2019 graduate from Monmouth University. After earning a B.A. in Music Industry with a minor in General Management, she pursued a Master of Business Administration with a concentration in Music Business at Belmont University. During her college career, she was a leader in Monmouth’s student-run record label and executed events for the club on and off campus. Several internships gave her an even deeper passion for the industry, which ultimately led her to Degy. As of April of 2022, she is eagerly beginning her career at Degy as a Booking Agent Assistant to President/CEO Ari Nisman.

Sophie Low


Sophie Low is a recent graduate of Belmont University where she received her degree in Music Business. She is excited to start her career in the entertainment industry working as an agent assistant at Degy Entertainment. Sophie is a dog lover with two American Bully’s at home, and in her free time she enjoys working out, taking her dogs on walks, and cooking healthy meals.